Untrusted? Get Ugly with your E-mail Designs.

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Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks ugly before it's images are...

Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective

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  Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and the RSS phenomenon so effective? What...

Analytics in Social Media

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I've been dredging all the social media accounts I'm responsible for, trying to make hide or hair of the numbers. For how amazing and progressive this new industry is,...

Where Viral Falls Short

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Something is viral when it numbers increase rapidly using its audience to propagate itself. The Wikipedia definition is a little more elaborate. I myself am experiencing another definition, the...

The New Facebook Fanpage Layout- Bye Bye FBML

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The rules have changed once again! Just a head's up: On March 11th 2011 there won't be any more opportunity to add FBML apps to facebook fanpages any more, only IFRAME...

Everybody’s got an opinion on marketing. Here’s my marketing opinion.

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Many marketing pros like to share their marketing opinion. Here you'll hear mine. There's lots of advice floating around on the web about how to increase the impact of...