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The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
A campaign that culminates with today’s midterm elections sought to engage Americans around a distaste for politics while avoiding partisanship.
While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.
The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.
Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers.
CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring campaign.
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief.
