Marketing Dive

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    Feed Title: Marketing Dive - Latest News
    - Peter Adams

    Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.

    - Asa Hiken

    Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

    - Chris Kelly

    By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.

    - Peter Adams

    It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.

    - Aaron Baar

    Already adept at communicating their clients' sustainability measures, some agencies are starting to adapt a more internal focus as well.

    - Peter Adams

    The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical factor in the metaverse.

    - Asa Hiken

    The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.

    - Daphne Howland

    Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.

    - Peter Adams

    A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.

    - Chris Kelly

    The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

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