Marketing Dive

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    Feed Title: Marketing Dive - Latest News
    - Jessica Deyo

    A first for the QSR, Gamer Jack will earn a $90,000 salary to bolster the brand’s recognition and credibility with gamers.   

    - Aaron Baar

    The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.

    - Peter Adams

    The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.

    - Sara Karlovitch

    The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.

    - Aaron Baar

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    - Jessica Deyo

    The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

    How will people greet Holiday 2022? Research offers insight into holiday plans and priorities.

    - Peter Adams

    Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

    - Sara Karlovitch

    The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

    - Aaron Baar

    Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content. 

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