Marketing Tech

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    Feed Title: Marketing Tech News
    - Simon Dring

    Over the past 18 months, the move to online retail has gathered remarkable pace. Our data from clients across the beauty, fashion, home & garden, and food & drink sectors shows that Q2 online retail sales were up a staggering 64% compared to the same time period in 2019. While easing lockdown restrictions may have... Read more » The post To survive post-COVID, marketers must ensure their online customer experience is up to scratch appeared first on Marketing Tech News.

    - Duncan MacRae

    Could you tell us a little bit about Dash Hudson and what makes it unique? Dash Hudson was founded back in 2015 with the mission of helping the world’s most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for... Read more » The post Julie Meredith, Dash Hudson: Why video and authentic content are vital appeared first on Marketing Tech News.

    - Duncan MacRae

    Despite influencer marketing continuing to dominate across both online and increasingly offline channels, only 6% of consumers globally are swayed by influencers or celebrity endorsements when choosing which retail channel to use when making a purchase. This is according the latest OpSec Security Consumer Barometer trust index, which found that even among 18- to 24-year-olds,... Read more » The post Just 6% of consumers believe they are swayed by influencers appeared first on Marketing Tech News.

    - Duncan MacRae

    NICE, a provider of enterprise software solutions, has collaborated with Google Cloud to address the growing demand for more effective and automated customer self-service systems that integrate with traditional contact centres.  NICE is integrating its cloud-based, AI-powered CXone customer experience platform – used by 85 of the Fortune 100 companies – with Google Cloud Contact... Read more » The post NICE and Google Cloud partner on digital conversations and self-service experiences appeared first on Marketing Tech News.

    - Duncan MacRae

    Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches at convenience M&S Simply Food locations. The problem: M&S continued to serve its customers throughout lockdown... Read more » The post How M&S increased engagement and achieved listings consistency with 1,063 stores appeared first on Marketing Tech News.

    - Duncan MacRae

    More than a third of CMOs do not trust their marketing data, according to research from marketing data analytics platform, Adverity.  Additionally, there is a growing divide between data analysts and marketers when it comes to trusting their data.  Almost a third of marketers don’t trust the data they are given to inform campaigns. A... Read more » The post 34% of CMOs do not trust their marketing data appeared first on Marketing Tech News.

    - Duncan MacRae

    As an award-winning national dealer group – that offers new and used vehicles from brands including Vauxhall, Peugeot, Citroen and Ford – Perrys Motor Sales engages with hundreds of customers on a daily basis to find a car that’s tailored to their needs. With more than 5,000 employees, Perrys operates from over 50 showrooms nationwide.... Read more » The post How Perrys Motor Sales made 559 sales with £5,000 outlay appeared first on Marketing Tech News.

    - Duncan MacRae

    Two fifths (42%) of marketers say the loss of cookies will decrease revenue and over half of these (57%) expect a drop of 10-25%.  This is according to a study by data management firm Lotame. The company surveyed 200 UK senior decision-makers in digital media and marketing to evaluate identity solution adoption amid the flurry... Read more » The post More than half of UK marketers expect 10-25% revenue drop from cookie deprecation appeared first on Marketing Tech News.

    - Duncan MacRae

    Social commerce has become a strategic imperative for brands seeking to expand revenue and capture new audiences as competition for next-gen consumers grows at a staggering rate across the retail and direct-to-consumer markets.  This is according to a study commissioned by customer experience platform Emplifi, which uncovered insights from more than 220 global enterprise ecommerce... Read more » The post B2C e-commerce leaders are fast-tracking social commerce initiatives appeared first on Marketing Tech News.

    - Duncan MacRae

    As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19. This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail... Read more » The post Black Friday: 70% of retail marketers are concerned about technical issues appeared first on Marketing Tech News.

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