Marketing Tech

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    Feed Title: Marketing Tech News
    - Duncan MacRae

    More than two fifths (42%) of enquiries are being ignored or left unanswered, with just 13% answered in full and in a timely way. This is according to a new report that has revealed significant failings when it comes to customer service performance across the UK’s leading retail brands. The Convers-AI-tional Nation Report, conducted by... Read more » The post 42% of customer queries to leading UK retailers go unanswered appeared first on Marketing Tech News.

    - Duncan MacRae

    MG Empower founder and president, Maira Genovese, explains how influencer marketing is evolving, and shares tips on how to incorporate it into an overall marketing strategy. For anyone who doesn’t know about MG Empower, could you tell us a little bit about what it does? We are a fully integrated marketing powerhouse offering a range... Read more » The post Maira Genovese, MG Empower: How ‘influence’ is reshaping marketing appeared first on Marketing Tech News.

    - Duncan MacRae

    One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence.  Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),... Read more » The post One in three Brits prefer to reach customer service via WhatsApp appeared first on Marketing Tech News.

    - Duncan MacRae

    Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe... Read more » The post Marketing analytics are only influencing 53% of decisions appeared first on Marketing Tech News.

    - Duncan MacRae

    More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is critical in driving strong... Read more » The post UK marketers are embracing hybrid working to deliver creativity in customer experiences  appeared first on Marketing Tech News.

    - Russell Howe

    ‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in... Read more » The post Respecting data dignity: why CMOs should care about how they use data appeared first on Marketing Tech News.

    - Duncan MacRae

    81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.  This is according... Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.

    - Duncan MacRae

    Social Native’s founder and CEO urges brands around the world to build an army of creators, and embrace user generated content. For anyone who doesn’t know about Social Native, what’s the company all about? The name itself, Social Native, has some depth to it. In the early print days, you’d hire a big agency, they... Read more » The post David Shadpour, Social Native: Why brands should focus on authentic content creation appeared first on Marketing Tech News.

    - Duncan MacRae

    Alex Payne, Room Unlocked’s co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy. Could you tell us a little bit about what the company does? Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room... Read more » The post Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing appeared first on Marketing Tech News.

    - John Landsman

    Since the beginning of commerce, organisations have needed and sought out information about their competitors. Decades before any kind of digital marketing, competitors were buying and deconstructing one another’s products, collecting and analysing their print and broadcast advertising, subscribing to their direct mail, shopping in their stores, and polling their customers. If understanding your customers... Read more » The post The power of competitive email intelligence appeared first on Marketing Tech News.

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