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Oracle has unveiled new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents accelerate deal cycles. The new AI capabilities will help organisations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers. Katrina Gosek, VP of... Read more » The post Oracle introduces AI capabilities to help companies boost sales appeared first on Marketing Tech News.
SheerID, a specialist in identity verification for commerce, has unveiled the findings of its survey of Gen Z consumers. Fielded by Centiment on behalf of SheerID, the survey sought to gauge Gen Z’s feelings on the economy, better understand their purchasing preferences and how brands can meet the current needs of this influential cohort. The... Read more » The post 71% plan to tighten budgets and be selective on purchases appeared first on Marketing Tech News.
Founded in 2008, Naked Wines is where crowdfunding meets winemaking. A growing army of 330,000 subscribers, called Naked Angels, contribute £25 a month into personalised wine-piggy banks. The money back hundreds of talented winemakers in 65 places around the world, to the tune of £4 million every month. These are then sold to the Angels at... Read more » The post How Naked Wines achieved positive audience insights within 36 hours appeared first on Marketing Tech News.
AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ. This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands and marketers the ability to optimise their messaging, targeting, and overall... Read more » The post AnalyticsIQ launches predictive solution to unlock consumer marketing preferences appeared first on Marketing Tech News.
In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of creative campaigns? I recently discussed this topic and more with Rio Longacre, MD at Slalom, and Jon Williams, global... Read more » The post Will AI be your next marketing assistant? appeared first on Marketing Tech News.
KIKI, a community commerce company launched in early 2023, has completed its initial funding round with investors including a16z crypto and The Estée Lauder Companies’ New Incubation Ventures (NIV), as it opens its platform to a variety of creators and brands. Other investors in KIKI include: consumer-tech funds Double Down, 2Punks Capital and Advancit, digital communities RedDao and OrangeDao, and... Read more » The post Blockchain-based beauty firm KIKI World gets $7m investment appeared first on Marketing Tech News.
The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform. OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising. The... Read more » The post AI-powered ad platform OSSA launches in the UK to support small business growth appeared first on Marketing Tech News.
New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok... Read more » The post Performance only marketing experiencing ‘slow death’ as digital brand builders dominate appeared first on Marketing Tech News.
In today’s marketing landscape, the ability to swiftly navigate through data and extract meaningful, actionable insights is more crucial than ever. Clients are expecting more and more data sophistication from their agencies as the pressure for data-driven marketing decisions increases. However, the journey from raw data to actionable strategies can be challenging with old methods:... Read more » The post How AI for data analytics is transforming agencies appeared first on Marketing Tech News.
Cognizant has formed a strategic alliance with Shopify and Google Cloud to drive digital transformation and platform modernisation for global retailers and brands. The alliance is focused on bringing together the power of Shopify’s leading commerce platform, Google Cloud’s core cloud infrastructure, and client delivery of Cognizant’s retail industry advisory and technology implementation specialists. The... Read more » The post Cognizant teams with Shopify and Google Cloud to transform enterprise retail appeared first on Marketing Tech News.
