Three quarters of CMOs ‘are contributing to business growth’

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    CMOs’ responsibilities are shifting, with around three quarters of them now responsible for contributing to business growth (76%) and data and technology (74%).  This is according to the latest Capgemini Research Institute report, ‘A new playbook for chief marketing officers: Why CMOs should enable real-time marketing to drive sustained growth’.  Despite the CMO’s new data-focused… Read more » The post Three quarters of CMOs ‘are contributing to business growth’ appeared first on Marketing Tech News.

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