Online Marketing 101 Required Viewing: “The First Follower”




I love this video. Thanks Derek Sivers.


  1. A fine example of Social Proof, the KEY ingredient to anyone’s Social Marketing success. When your prospects see other people working with you, buying from you… they are more likely to do it too. The way we get evidence as to what course of action we should take, is to look at others around us and see what others are doing and do the same thing. “If Jonny jumps off a bridge, are you”? Yup!

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