Marketing Science is the Most Engaging Science
I'll go out on a limb and make the statement:Marketing is the most engaging science.Your lab is the market. Your reagents are people and...
Everybody’s got a marketing opinion. Here’s my marketing opinion.
Many marketing pros like to share their marketing opinion. Here you'll hear mine. There's lots of advice floating around on the web about how...
What the Google Keyword Tool Going Away Means for SEO Pros
I logged into the Google Keyword Tool this morning to get the search volumes for specific keywords I'm evaluating as part of an SEO...
Something Fishy With Facebook Ads
NOTE: This is a post I wrote back in 2011, but one I hadn't published until now. Many ad features have changed on Facebook...
Detect Fake News and Stop Fake News: Some Examples
You can detect fake news. You can stop fake news. Fake news is a term describing dishonest journalism, something that's always been around, something...
Use an Email Signature in YOUR Emails
Email signatures are really important to include in your emails, yet often the most important people forget to use them. Forgetting to use email...
Reaffirming the Goals of the Internet and the Web
What are we doing here? It wasn't too long ago that one of the people responsible for deciding what kind of computers should be...
3 Ways They Tricked Us: Muting, and Unboosting, Shadowbanning and De-Ranking
Shadowbanning, Muting, Unboosting and De-Ranking are technology tactics social media companies use to silently control speech without letting their users know they're being censored....
The Value of a Buddy in a Web 2.0 World
Web 2.0 tools have enabled lone writers to become powerful solo publishing forces. These tools are almost too powerful: they allow sharing web content...
Advertising and Marketing: The Limiting Reagents in the Business Success Reaction
Chemistry's concepts illustrate truths of the business world. One of those concepts, the degree to which a reaction will proceed, is the concept of...
