Home Online Marketing Articles

Online Marketing Articles

Recommendation for Facebook Group Admin: Refuse to Tolerate Blockers & Hate Speech!

I am writing this post because I have a recommendation for Facebook Group Admin regarding how blocking and blockers should be handled so that the activities of the Group...

Science & Art: Opposites But Equally Essential

Art is the opposite of science. Science is about knowing the actual state of the world, making order out of the phenomenon around us. Art is the opposite. It’s...

How Tagging QR Codes Means the Rebirth of Print

  Has Print Really Died? A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they started doing more of it...

How YouTube Profits from Demonetized Videos Without Compensating Creators

YouTube is still profiting from videos that aren't showing ads, videos that have been un-monetized. However, YouTube doesn't reciprocate and compensate creators whose videos have become demonitized in any...

Defense Against the Dark Arts in 2020

So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is he serious? He can't really...
Why Readership is Less than Circulation in a post-Covid world

Magazine Readership in a Post-Covid World

Print publications probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely different today than it was last year. Publishers...

Thinking about Minecraft

    A true viral phenomenon Everyone dreams of their promotions "going viral", but most intended to don't. Why? When a promotion goes viral it shows ROI orders of magnitude greater than those...

How The Trump Campaign Strategy Killed Ads

I'm going to tell you what was most significant about this election: how well the Trump Campaign Strategy did relative to the amount of money he spent. He's revealed...

Robots, Shills, Payola, Fake Followers and Likes in Social Media’s Wild West

The Broadcaster's Role Changes Long before there was anything called Social Media, media would pour in one direction only - from the broadcaster to the listeners. There were a few...

Dowsing and Marketing Sincerity

Let's talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser. A property owner hired a...