How New Media Made Old Media Kill Itself (and Made Trump Win)

Differences in the candidates didn't determine the winner of the 2016 Election. Instead, what you're doing right now did. The Growth of New Media Determined the Election of 2016 Changing media determined...

Heroku: the Facebook App Developer’s Big Boon

A few months ago, at the ExactTarget Connections Event, in September, I heard that Facebook was going to make building Facebook Applications easier and more accessible to "the average...

Don’t grasp at straws in your quest for viral

Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but only end up grasping at...

Untrusted? Get Ugly with your E-mail Designs.

Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks ugly before it's images are...

Three tools you’ll have to pry from my cold dead fingers

I've been enamored by a new product that I first learned about from Jeff Bullas' Blog. That tool is called MarketMeSuite. If use Twitter then you'll love how powerful...
Why Readership is Less than Circulation in a post-Covid world

Magazine Readership in a Post-Covid World

Print publications probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely different today than it was last year. Publishers...

Programming Facebook Apps

    I had a few complaints that I wasn't posting anything new and useful lately. It's true. I could blame it on the fact that I had been on a...

Stop Them From Stealing Your Secrets: Facebook Apps

    You'd think that the nitty gritty details of your facebook life are exposed to your friends and your friends alone. NOT! Facebook Apps have access to your secrets!  Do you...

Facebook Home Page Tricks: Four Images Shown Together At Once

Facebook Home Page Tricks for Marketing Pros When you share multiple images in the same post at once, a cool Facebook home page trick occurs. They get shown as one...

Recommendation for Facebook Group Admin: Refuse to Tolerate Blockers & Hate Speech!

I am writing this post because I have a recommendation for Facebook Group Admin regarding how blocking and blockers should be handled so that the activities of the Group...