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Why Readership is Less than Circulation in a post-Covid world

Magazine Readership in a Post-Covid World

Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely different today than it was...
marketing dowsing

Dowsing and Marketing Sincerity

Let's talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser. A property owner hired a...

What’s new about the Facebook Graph Search?

I'm trying out the new Facebook Graph Search feature today.  It's not too clear what makes it different from the old search feature. Sure, the results appear different, but is...

Residual Clicks: Clicks Past the Run Date

  Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic even after the ad goes...

Untrusted? Get Ugly with your E-mail Designs.

Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks ugly before it's images are...
appeasement marketing

Appeasement vs. Results Marketing

Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things done.Online marketing provides for its...

Sad QR Code Failures & Tactics that DO Work

  Is there a wrong way to use QR codes? You bet. The majority of QR codes I've seen printed on products and in magazines aren't going to work for a...

AI Content Creation Problems: Creating Misinformation Through AI Manipulation

AI Content creation has become a fad among SEO practitioners, people attempting to get their pages and sites ranked higher on search engines. It's a manipulative technique. Its effectiveness...
30 Days in Facebook Jail

30 Days in Facebook Jail Because Their Robot Thinks I Hate Men

A man hater. That's what Facebook must think I am. My "pussyhatted feminism" crossed the line, according to someone or something there at Facebook. This time a robot, AI,...

Habituating the List – Why your boring posts are killing you.

The other day, someone I remember doing some web form/CGI programming for back in the mid-nineties, Jake Steingart, friended me on facebook. I hadn't spoken to him in many...