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How New Media Made Old Media Kill Itself (and Made Trump Win)

Differences in the candidates didn't determine the winner of the 2016 Election.Instead, what you're doing right now did.The Growth of New Media Determined the Election of 2016 Changing media determined...
Why Readership is Less than Circulation in a post-Covid world

Magazine Readership in a Post-Covid World

Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely different today than it was...
mobius mirror

Be Careful Of The Mobius Mirror: A Turing Test You Shouldn’t Take

The Turing Test is a trial applied to an artificial intelligence where conversation reveals whether the tester is talking to a person or a machine. It's a test of...

When does Content Marketing Storytelling Cross the Line into Lying?

Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren't true. Some are fiction; completely made up. They're...

Residual Clicks: Clicks Past the Run Date

  Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic even after the ad goes...
fake news

Detect Fake News and Stop Fake News: Some Examples

You can detect fake news. You can stop fake news. Fake news is a term describing dishonest journalism, something that's always been around, something we're aware of now more...

SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign

  The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida. We work very closely with...

Habituating the List – Why your boring posts are killing you.

The other day, someone I remember doing some web form/CGI programming for back in the mid-nineties, Jake Steingart, friended me on facebook. I hadn't spoken to him in many...

Defense Against the Dark Arts in 2020

So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is he serious? He can't really...
spiders are cool

Live Alongside Spiders because Spiders Are Cool

Spiders get the bugs that bite us but that we can't see. Spiders are cool. Spiders are just another part of the bigger network of life that emerges, that...