SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign

    The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida. We work very closely with...

This is what happens when a website gets hacked.

This is what happens when a website gets hacked. It's not the end of the world, but there's work to be done. I got hacked. I'm not going to hide...

Recommendation for Facebook Group Admin: Refuse to Tolerate Blockers & Hate Speech!

I am writing this post because I have a recommendation for Facebook Group Admin regarding how blocking and blockers should be handled so that the activities of the Group...

RE: Follow Up – The New Rude Tactic of Unsolicited Email

Have you been getting emails from strangers mentioning a "follow up" lately? I have. I get a few each day, people using this kind of subject line in unsolicited...
Applying for a position? Here's a critical tip.

Applying for a Position or Reaching Out to be a Vendor?

I've observed something I can't label as anything other than disappointing and genuinely confusing.  I've had many applicants apply for "Social Media Marketer." I've had vendors contacting...

Copy and Paste Images in Facebook Without Saving

I just discovered you can copy and paste images in Facebook without saving them.  If you're into using Facebook, and use images when you comment on Posts, this is...

Residual Clicks: Clicks Past the Run Date

    Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic even after the ad goes...

Science & Art: Opposites But Equally Essential

Art is the opposite of science. Science is about knowing the actual state of the world, making order out of the phenomenon around us. Art is the opposite. It’s...

Defense Against the Dark Arts in 2020

So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is he serious? He can't really...

How New Media Made Old Media Kill Itself (and Made Trump Win)

Differences in the candidates didn't determine the winner of the 2016 Election. Instead, what you're doing right now did. The Growth of New Media Determined the Election of 2016 Changing media determined...