Defense Against the Dark Arts in 2020

So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is...

The Unexpected BANG at the End of Your Online Ad Bucks: Where Residual Clicks...

  My last post introduced the concept of what we at Massive Impressions have termed "Residual Clicks". It's a phenomenon we noticed after doing lead...

Leverage NSA Secrets for Profit & Pay Off National Debt in Months

At the risk of losing some fans and getting on the NSA's radar, I can't help but share this idea I had for solving...

Heroku: the Facebook App Developer’s Big Boon

A few months ago, at the ExactTarget Connections Event, in September, I heard that Facebook was going to make building Facebook Applications easier and...
30 Days in Facebook Jail

30 Days in Facebook Jail Because Their Robot Thinks I Hate Men

A man hater. That's what Facebook must think I am. My "pussyhatted feminism" crossed the line, according to someone or something there at Facebook....

Something Fishy With Facebook Ads

NOTE: This is a post I wrote back in 2011, but one I hadn't published until now. Many ad features have changed on Facebook...

Advertising and Marketing: The Limiting Reagents in the Business Success Reaction

Chemistry's concepts illustrate truths of the business world. One of those concepts, the degree to which a reaction will proceed, is the concept of...

WordPress is so easy. That’s why we use it.

 If I had to point to one thing that's the epitome of "Web 2.0" it's WordPress. No other tool makes it as easy for...
YouTube Education

YouTube Education: Online is Subbing for the Classroom

Does Retail Apocalypse Foreshadow A Looming College Armageddon? Will a "You Tube Education" compete some day with brick and mortar colleges? Will the advantages of...

Don’t grasp at straws in your quest for viral

Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but...