3 Ways They Tricked Us: Muting, and Unboosting, Shadowbanning and De-Ranking

Shadowbanning, Muting, Unboosting and De-Ranking are technology tactics social media companies use to  silently control speech without letting their users know they're being censored....

Don’t grasp at straws in your quest for viral

Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but...
Why Readership is Less than Circulation in a post-Covid world

Magazine Readership in a Post-Covid World

Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely...
Science and Art are Opposites

Science and Art are Opposites but Equally Essential

Art is the opposite of science. Science is about knowing the actual state of the world, making order out of the phenomenon around us....

How I simply dealt with Blog Spam

Wouldn't you know it? You put a form up online and the next thing you know, bots are sending you spammy messages through the...

Defense Against the Dark Arts in 2020

So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is...

Stop Them From Stealing Your Secrets: Facebook Apps

  You'd think that the nitty gritty details of your facebook life are exposed to your friends and your friends alone. NOT!Facebook Apps have access...

How Tagging QR Codes Means the Rebirth of Print

  Has Print Really Died? A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they...

Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective

 Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and...

Bad Ads – Where Images and Copy in Ads Don’t Always Match

  This Facebook ad is almost forgivable. It's image states "LEARN WEB CODE" but then the intro copy asks "Are you a Webmaster?". What kind...