3 Ways They Tricked Us: Muting, and Unboosting, Shadowbanning and De-Ranking
Shadowbanning, Muting, Unboosting and De-Ranking are technology tactics social media companies use to silently control speech without letting their users know they're being censored....
How Tagging QR Codes Means the Rebirth of Print
Has Print Really Died?
A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they...
Residual Clicks: Clicks Past the Run Date
Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic...
10 Different Types of Fake Facebook Accounts
Fake Facebook Accounts are accounts people establish that aren't representative of them as a real person. Facebook intends for all of its users to...
Use an Email Signature in YOUR Emails
Email signatures are really important to include in your emails, yet often the most important people forget to use them. Forgetting to use email...
How New Media Made Old Media Kill Itself (and Made Trump Win)
Differences in the candidates didn't determine the winner of the 2016 Election.Instead, what you're doing right now did.The Growth of New Media Determined the...
How The Trump Campaign Strategy Killed Ads
I'm going to tell you what was most significant about this election: how well the Trump Campaign Strategy did relative to the amount of...
George Carlin on Advertising and Marketing: A Classic Routine
A funny standup routine from George Carlin about Advertising and Marketing
Appeasement vs. Results Marketing
Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things...
Untrusting Your Intuition: Trying Something You’ve Doubted
You've heard the axioms:
Don't knock it until you've tried it.
and
How would you know if you haven't tried it.
How do you expect to get results...
