This is what happens when a website gets hacked.

This is what happens when a website gets hacked. It's not the end of the world, but there's work to be done. I got hacked....

Residual Clicks: Clicks Past the Run Date

  Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic...

When does Content Marketing Storytelling Cross the Line into Lying?

Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren't true. Some are...
fake news

Detect Fake News and Stop Fake News: Some Examples

You can detect fake news. You can stop fake news. Fake news is a term describing dishonest journalism, something that's always been around, something...

How Tagging QR Codes Means the Rebirth of Print

  Has Print Really Died? A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they...

Habituating the List – Why your boring posts are killing you.

The other day, someone I remember doing some web form/CGI programming for back in the mid-nineties, Jake Steingart, friended me on facebook. I hadn't...

Online Marketing Tactics: The Good, The Bad and The Grey Area

Want to take risks in marketing? With great risks come great rewards. With digital technology there are always new online marketing tactics being discovered...

Untrusted? Get Ugly with your E-mail Designs.

Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks...

Something Fishy With Facebook Ads

NOTE: This is a post I wrote back in 2011, but one I hadn't published until now. Many ad features have changed on Facebook...

Robots, Shills, Payola, Fake Followers and Likes in Social Media’s Wild West

The Broadcaster's Role Changes Long before there was anything called Social Media, media would pour in one direction only - from the broadcaster to the...