Online Marketing Tactics: The Good, The Bad and The Grey Area
Want to take risks in marketing? With great risks come great rewards. With digital technology there are always new online marketing tactics being discovered...
The RSS Unsubscribe Button
We see a lot of calls-to-action asking us to "Subscribe to RSS" on Web 2.0 sites.Couldn't these sites get into a lot of trouble...
The Value of a Buddy in a Web 2.0 World
Web 2.0 tools have enabled lone writers to become powerful solo publishing forces. These tools are almost too powerful: they allow sharing web content...
Live Alongside Spiders because Spiders Are Cool
Spiders get the bugs that bite us but that we can't see. Spiders are cool. Spiders are just another part of the bigger network...
Advertising and Marketing: The Limiting Reagents in the Business Success Reaction
Chemistry's concepts illustrate truths of the business world. One of those concepts, the degree to which a reaction will proceed, is the concept of...
Dowsing and Marketing Sincerity
Let's talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser....
WordPress is so easy. That’s why we use it.
If I had to point to one thing that's the epitome of "Web 2.0" it's WordPress. No other tool makes it as easy for...
Magic Dollars
Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In...
Magazine Readership in a Post-Covid World
Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely...
Just Do It and the Marketing Ideas Will Bloom
Here's what you need to do if you feel stuck, like you're out of marketing ideas:Don't just sit there and think about it -...
