How The Trump Campaign Strategy Killed Ads
I'm going to tell you what was most significant about this election: how well the Trump Campaign Strategy did relative to the amount of...
Heroku: the Facebook App Developer’s Big Boon
A few months ago, at the ExactTarget Connections Event, in September, I heard that Facebook was going to make building Facebook Applications easier and...
Everybody’s got a marketing opinion. Here’s my marketing opinion.
Many marketing pros like to share their marketing opinion. Here you'll hear mine. There's lots of advice floating around on the web about how...
AI Content Creation Problems: Creating Misinformation Through AI Manipulation
AI Content creation has become a fad among SEO practitioners, people attempting to get their pages and sites ranked higher on search engines. It's...
Where Viral Falls Short
Something is viral when it numbers increase rapidly using its audience to propagate itself. The Wikipedia definition is a little more elaborate. I myself...
Dowsing and Marketing Sincerity
Let's talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser....
Defense Against the Dark Arts in 2020
So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is...
Facebook Jail: The Scam to Drive Up the User Count
Lots of people I know, including me, are in Facebook Jail right now. Some folks I know, real people who were loyal and avid...
Magic Dollars
Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In...
SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign
The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida....
