SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign

  The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida....

What the Google Keyword Tool Going Away Means for SEO Pros

I logged into the Google Keyword Tool this morning to get the search volumes for specific keywords I'm evaluating as part of an SEO...

How I simply dealt with Blog Spam

Wouldn't you know it? You put a form up online and the next thing you know, bots are sending you spammy messages through the...

Bad Ads – Where Images and Copy in Ads Don’t Always Match

  This Facebook ad is almost forgivable. It's image states "LEARN WEB CODE" but then the intro copy asks "Are you a Webmaster?". What kind...

RE: Follow Up – The New Rude Tactic of Unsolicited Email

Have you been getting emails from strangers mentioning a "follow up" lately? I have. I get a few each day, people using this kind...

Copy and Paste Images in Facebook Without Saving

I just discovered you can copy and paste images in Facebook without saving them.  If you're into using Facebook, and use images when you...

Marketing Science is the Most Engaging Science

I'll go out on a limb and make the statement:Marketing is the most engaging science.Your lab is the market. Your reagents are people and...

Advertising and Marketing: The Limiting Reagents in the Business Success Reaction

Chemistry's concepts illustrate truths of the business world. One of those concepts, the degree to which a reaction will proceed, is the concept of...

Residual Clicks: Clicks Past the Run Date

  Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic...

Three tools you’ll have to pry from my cold dead fingers

I've been enamored by a new product that I first learned about from Jeff Bullas' Blog. That tool is called MarketMeSuite. If use Twitter...