Untrusted? Get Ugly with your E-mail Designs.
Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks...
Detect Fake News and Stop Fake News: Some Examples
You can detect fake news. You can stop fake news. Fake news is a term describing dishonest journalism, something that's always been around, something...
3 Ways They Tricked Us: Muting, and Unboosting, Shadowbanning and De-Ranking
Shadowbanning, Muting, Unboosting and De-Ranking are technology tactics social media companies use to silently control speech without letting their users know they're being censored....
Marketing Science is the Most Engaging Science
I'll go out on a limb and make the statement:Marketing is the most engaging science.Your lab is the market. Your reagents are people and...
They Heard I was Giving Away Marketing Secrets
Savvy marketers come running when they hear there's a new Click Whisperer post. They can't resist visiting this blog because of all of the...
Advertising and Marketing: The Limiting Reagents in the Business Success Reaction
Chemistry's concepts illustrate truths of the business world. One of those concepts, the degree to which a reaction will proceed, is the concept of...
Chat About Online Marketing on Discord
Looking for a place to chat about online marketing on Discord? Here's a channel that's dedicated to online marketing topics. Feel free to join...
Where Viral Falls Short
Something is viral when it numbers increase rapidly using its audience to propagate itself. The Wikipedia definition is a little more elaborate. I myself...
Magazine Readership in a Post-Covid World
Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely...
Habituating the List – Why your boring posts are killing you.
The other day, someone I remember doing some web form/CGI programming for back in the mid-nineties, Jake Steingart, friended me on facebook. I hadn't...
