YouTube Education

YouTube Education: Online is Subbing for the Classroom

Does Retail Apocalypse Foreshadow A Looming College Armageddon? Will a "You Tube Education" compete some day with brick and mortar colleges? Will the advantages of...

Just Do It and the Marketing Ideas Will Bloom

Here's what you need to do if you feel stuck, like you're out of marketing ideas:Don't just sit there and think about it -...

How many Facebook Profiles are really fake?

Here's an interesting article that appeared on CNN.com about fake Facebook Profiles:http://i2.cdn.turner.com/cnn/dam/assets/120516043821-facebook-reflect-02-t1-main.jpgThere's not much more about it on Mashable, but it's interesting to hear...

Where Viral Falls Short

Something is viral when it numbers increase rapidly using its audience to propagate itself. The Wikipedia definition is a little more elaborate. I myself...

Free Marketing Advice

Free marketing advice will end up costing you in the long run. Be careful of trying to get something for nothing, especially from a...

How The Trump Campaign Strategy Killed Ads

I'm going to tell you what was most significant about this election: how well the Trump Campaign Strategy did relative to the amount of...

Don’t Confuse Tagging with Tracking in “Do Not Track”

  A few blog posts ago I wrote about the Do Not Track movement – I haven’t gotten any comments yet on that post outside...
demonitization

How YouTube Profits from Demonetized Videos Without Compensating Creators

YouTube is still profiting from videos that aren't showing ads, videos that have been demonetized. However, YouTube doesn't reciprocate and compensate creators whose videos...

Something Fishy With Facebook Ads

NOTE: This is a post I wrote back in 2011, but one I hadn't published until now. Many ad features have changed on Facebook...
appeasement marketing

Appeasement vs. Results Marketing

Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things...