Magic Dollars
Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In...
The RSS Unsubscribe Button
We see a lot of calls-to-action asking us to "Subscribe to RSS" on Web 2.0 sites.Couldn't these sites get into a lot of trouble...
Untrusted? Get Ugly with your E-mail Designs.
Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks...
Online Marketing 101 Required Viewing: “The First Follower”
I love this video. Thanks Derek Sivers.
What is Web 3? There’s one clear, obvious answer.
What is a meaningful definition of Web 3?
Web 3.0 is an emerging stage in web evolution that involves the migration from co-dependency platforms to...
Something Fishy With Facebook Ads
NOTE: This is a post I wrote back in 2011, but one I hadn't published until now. Many ad features have changed on Facebook...
3 Ways They Tricked Us: Muting, and Unboosting, Shadowbanning and De-Ranking
Shadowbanning, Muting, Unboosting and De-Ranking are technology tactics social media companies use to silently control speech without letting their users know they're being censored....
Be Careful Of The Mobius Mirror: A Turing Test You Shouldn’t Take
The Turing Test is a trial applied to an artificial intelligence where conversation reveals whether the tester is talking to a person or a...
How New Media Made Old Media Kill Itself (and Made Trump Win)
Differences in the candidates didn't determine the winner of the 2016 Election.Instead, what you're doing right now did.The Growth of New Media Determined the...
This is what happens when a website gets hacked.
This is what happens when a website gets hacked. It's not the end of the world, but there's work to be done.
I got hacked....
