Defense Against the Dark Arts in 2020

So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is...
appeasement marketing

Appeasement vs. Results Marketing

Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things...

How many Facebook Profiles are really fake?

Here's an interesting article that appeared on CNN.com about fake Facebook Profiles:http://i2.cdn.turner.com/cnn/dam/assets/120516043821-facebook-reflect-02-t1-main.jpgThere's not much more about it on Mashable, but it's interesting to hear...

Habituating the List – Why your boring posts are killing you.

The other day, someone I remember doing some web form/CGI programming for back in the mid-nineties, Jake Steingart, friended me on facebook. I hadn't...

The Value of a Buddy in a Web 2.0 World

Web 2.0 tools have enabled lone writers to become powerful solo publishing forces. These tools are almost too powerful: they allow sharing web content...

Untrusting Your Intuition: Trying Something You’ve Doubted

You've heard the axioms: Don't knock it until you've tried it. and How would you know if you haven't tried it. How do you expect to get results...
Why Readership is Less than Circulation in a post-Covid world

Magazine Readership in a Post-Covid World

Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely...

Heroku: the Facebook App Developer’s Big Boon

A few months ago, at the ExactTarget Connections Event, in September, I heard that Facebook was going to make building Facebook Applications easier and...

Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective

 Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and...
fake news

Detect Fake News and Stop Fake News: Some Examples

You can detect fake news. You can stop fake news. Fake news is a term describing dishonest journalism, something that's always been around, something...