3 Ways They Tricked Us: Muting, and Unboosting, Shadowbanning and De-Ranking
Shadowbanning, Muting, Unboosting and De-Ranking are technology tactics social media companies use to silently control speech without letting their users know they're being censored....
Marketing Science is the Most Engaging Science
I'll go out on a limb and make the statement:Marketing is the most engaging science.Your lab is the market. Your reagents are people and...
George Carlin on Advertising and Marketing: A Classic Routine
A funny standup routine from George Carlin about Advertising and Marketing
Robots, Shills, Payola, Fake Followers and Likes in Social Media’s Wild West
The Broadcaster's Role Changes
Long before there was anything called Social Media, media would pour in one direction only - from the broadcaster to the...
Facebook Jail: The Scam to Drive Up the User Count
Lots of people I know, including me, are in Facebook Jail right now. Some folks I know, real people who were loyal and avid...
The Value of a Buddy in a Web 2.0 World
Web 2.0 tools have enabled lone writers to become powerful solo publishing forces. These tools are almost too powerful: they allow sharing web content...
When does Content Marketing Storytelling Cross the Line into Lying?
Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren't true. Some are...
Reaffirming the Goals of the Internet and the Web
What are we doing here? It wasn't too long ago that one of the people responsible for deciding what kind of computers should be...
They Heard I was Giving Away Marketing Secrets
Savvy marketers come running when they hear there's a new Click Whisperer post. They can't resist visiting this blog because of all of the...
Everybody’s got a marketing opinion. Here’s my marketing opinion.
Many marketing pros like to share their marketing opinion. Here you'll hear mine. There's lots of advice floating around on the web about how...
