Just Do It and the Marketing Ideas Will Bloom
Here's what you need to do if you feel stuck, like you're out of marketing ideas:Don't just sit there and think about it -...
How Tagging QR Codes Means the Rebirth of Print
Has Print Really Died?
A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they...
RE: Follow Up – The New Rude Tactic of Unsolicited Email
Have you been getting emails from strangers mentioning a "follow up" lately? I have. I get a few each day, people using this kind...
Robots, Shills, Payola, Fake Followers and Likes in Social Media’s Wild West
The Broadcaster's Role Changes
Long before there was anything called Social Media, media would pour in one direction only - from the broadcaster to the...
How The Trump Campaign Strategy Killed Ads
I'm going to tell you what was most significant about this election: how well the Trump Campaign Strategy did relative to the amount of...
Magic Dollars
Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In...
Untrusting Your Intuition: Trying Something You’ve Doubted
You've heard the axioms:
Don't knock it until you've tried it.
and
How would you know if you haven't tried it.
How do you expect to get results...
AI Content Creation Problems: Creating Misinformation Through AI Manipulation
AI Content creation has become a fad among SEO practitioners, people attempting to get their pages and sites ranked higher on search engines. It's...
The Less Discussed Implications of Your Government Spying on You
Everyone has had their eyes opened recently to government spying, the fact that our tax dollars have been being spent on snooping US citizens...
Sad QR Code Failures & Tactics that DO Work
Is there a wrong way to use QR codes?
You bet. The majority of QR codes I've seen printed on products and in magazines aren't...
