What’s new about the Facebook Graph Search?
I'm trying out the new Facebook Graph Search feature today. It's not too clear what makes it different from the old search feature. Sure, the...
When does Content Marketing Storytelling Cross the Line into Lying?
Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren't true. Some are...
Three tools you’ll have to pry from my cold dead fingers
I've been enamored by a new product that I first learned about from Jeff Bullas' Blog. That tool is called MarketMeSuite. If use Twitter...
Heroku: the Facebook App Developer’s Big Boon
A few months ago, at the ExactTarget Connections Event, in September, I heard that Facebook was going to make building Facebook Applications easier and...
Stop Them From Stealing Your Secrets: Facebook Apps
You'd think that the nitty gritty details of your facebook life are exposed to your friends and your friends alone. NOT!Facebook Apps have access...
Appeasement vs. Results Marketing
Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things...
The RSS Unsubscribe Button
We see a lot of calls-to-action asking us to "Subscribe to RSS" on Web 2.0 sites.Couldn't these sites get into a lot of trouble...
Applying for a Position or Reaching Out to be a Vendor?
I've observed something I can't label as anything other than disappointing and genuinely confusing. I've had many applicants apply for "Social Media Marketer." I've...
Thinking about Minecraft
A true viral phenomenonEveryone dreams of their promotions "going viral", but most intended to don't. Why?
When a promotion goes viral it shows ROI orders...
Facebook Jail: The Scam to Drive Up the User Count
Lots of people I know, including me, are in Facebook Jail right now. Some folks I know, real people who were loyal and avid...
