Use an Email Signature in YOUR Emails
Email signatures are really important to include in your emails, yet often the most important people forget to use them. Forgetting to use email...
Thinking about Minecraft
A true viral phenomenonEveryone dreams of their promotions "going viral", but most intended to don't. Why?
When a promotion goes viral it shows ROI orders...
Heroku: the Facebook App Developer’s Big Boon
A few months ago, at the ExactTarget Connections Event, in September, I heard that Facebook was going to make building Facebook Applications easier and...
Free Marketing Advice
Free marketing advice will end up costing you in the long run. Be careful of trying to get something for nothing, especially from a...
Be Careful Of The Mobius Mirror: A Turing Test You Shouldn’t Take
The Turing Test is a trial applied to an artificial intelligence where conversation reveals whether the tester is talking to a person or a...
Do Not Track: Pro-Business or Anti-Business?
I'm breaking my promise that my next post would be about QR Code tracking and why they're so awesome for marketers, particularly marketers using...
Reaffirming the Goals of the Internet and the Web
What are we doing here? It wasn't too long ago that one of the people responsible for deciding what kind of computers should be...
Applying for a Position or Reaching Out to be a Vendor?
I've observed something I can't label as anything other than disappointing and genuinely confusing. I've had many applicants apply for "Social Media Marketer." I've...
Untrusted? Get Ugly with your E-mail Designs.
Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks...
The RSS Unsubscribe Button
We see a lot of calls-to-action asking us to "Subscribe to RSS" on Web 2.0 sites.Couldn't these sites get into a lot of trouble...
