Magic Dollars
Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In both there’s a lot of...
Don’t grasp at straws in your quest for viral
Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but only end up grasping at...
SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign
The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida. We work very closely with...
YouTube Demonetization: What if it never really happened?
What if YouTube Demonetization really didn't happen the way most YouTubers believe it did? What if something else happened, something that YouTubers who were demonetized have pretty much avoided...
Untrusted? Get Ugly with your E-mail Designs.
Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks ugly before it's images are...
Online Marketing 101 Required Viewing: “The First Follower”
I love this video. Thanks Derek Sivers.
This is what happens when a website gets hacked.
This is what happens when a website gets hacked. It's not the end of the world, but there's work to be done.
I got hacked. I'm not going to hide...
Can AI Understanding ART Give Machines a Soul?
Will robots make humans obsolete? Or instead, will artificial intelligence somehow gain a fondness for people? Will machines desire our company, our collaboration? Can we teach them compassion, and...
When does Content Marketing Storytelling Cross the Line into Lying?
Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren't true. Some are fiction; completely made up. They're...
How I simply dealt with Blog Spam
Wouldn't you know it? You put a form up online and the next thing you know, bots are sending you spammy messages through the form. Instead of getting great...
