Don’t grasp at straws in your quest for viral
Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but...
Dowsing and Marketing Sincerity
Let's talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser....
YouTube Demonetization: What if it never really happened?
What if YouTube Demonetization really didn't happen the way most YouTubers believe it did? What if something else happened, something that YouTubers who were...
SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign
The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida....
This is what happens when a website gets hacked.
This is what happens when a website gets hacked. It's not the end of the world, but there's work to be done.
I got hacked....
Do Not Track: Pro-Business or Anti-Business?
I'm breaking my promise that my next post would be about QR Code tracking and why they're so awesome for marketers, particularly marketers using...
Online Marketing 101 Required Viewing: “The First Follower”
I love this video. Thanks Derek Sivers.
Bad Ads – Where Images and Copy in Ads Don’t Always Match
This Facebook ad is almost forgivable. It's image states "LEARN WEB CODE" but then the intro copy asks "Are you a Webmaster?". What kind...
How I simply dealt with Blog Spam
Wouldn't you know it? You put a form up online and the next thing you know, bots are sending you spammy messages through the...
When does Content Marketing Storytelling Cross the Line into Lying?
Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren't true. Some are...
