Don’t Confuse Tagging with Tracking in “Do Not Track”
A few blog posts ago I wrote about the Do Not Track movement – I haven’t gotten any comments yet on that post outside...
Defense Against the Dark Arts in 2020
So now you might think The Click Whisperer has gone off the deep end. It sounds really hokey, doesn't it? Dark Arts? Really? Is...
Thinking about Minecraft
A true viral phenomenonEveryone dreams of their promotions "going viral", but most intended to don't. Why?
When a promotion goes viral it shows ROI orders...
Magazine Readership in a Post-Covid World
Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely...
Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective
Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and...
RE: Follow Up – The New Rude Tactic of Unsolicited Email
Have you been getting emails from strangers mentioning a "follow up" lately? I have. I get a few each day, people using this kind...
Magic Dollars
Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In...
Appeasement vs. Results Marketing
Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things...
The Less Discussed Implications of Your Government Spying on You
Everyone has had their eyes opened recently to government spying, the fact that our tax dollars have been being spent on snooping US citizens...
Residual Clicks: Clicks Past the Run Date
Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic...
