Panhandler Whispers My Click
Upon exiting the highway, a local panhandler had effectively drawn my attention. It ended up with me shelling out what small change I had...
Thinking about Minecraft
A true viral phenomenonEveryone dreams of their promotions "going viral", but most intended to don't. Why?
When a promotion goes viral it shows ROI orders...
Magazine Readership in a Post-Covid World
Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely...
RE: Follow Up – The New Rude Tactic of Unsolicited Email
Have you been getting emails from strangers mentioning a "follow up" lately? I have. I get a few each day, people using this kind...
Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective
Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and...
Magic Dollars
Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In...
Residual Clicks: Clicks Past the Run Date
Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic...
Appeasement vs. Results Marketing
Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things...
Online Marketing Tactics: The Good, The Bad and The Grey Area
Want to take risks in marketing? With great risks come great rewards. With digital technology there are always new online marketing tactics being discovered...
Untrusted? Get Ugly with your E-mail Designs.
Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks...
