Magazine Readership in a Post-Covid World
Print publications and magazine readership probably won't survive in a post-covid world. The way that magazine publishers calculate their value to advertisers is completely different today than it was...
RE: Follow Up – The New Rude Tactic of Unsolicited Email
Have you been getting emails from strangers mentioning a "follow up" lately? I have. I get a few each day, people using this kind of subject line in unsolicited...
Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective
Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and the RSS phenomenon so effective?What...
Why make a Google+ Page and a Goo.gl shortened URL pointing to it?
Besides putting a +1 Button on your site, setting up a Google+ Page for both yourself and your business is also a REALLY, REALLY GOOD IDEA.
AI Content Creation Problems: Creating Misinformation Through AI Manipulation
AI Content creation has become a fad among SEO practitioners, people attempting to get their pages and sites ranked higher on search engines. It's a manipulative technique. Its effectiveness...
Residual Clicks: Clicks Past the Run Date
Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic even after the ad goes...
Online Marketing Tactics: The Good, The Bad and The Grey Area
Want to take risks in marketing? With great risks come great rewards. With digital technology there are always new online marketing tactics being discovered and tested out. There is...
Dowsing and Marketing Sincerity
Let's talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser. A property owner hired a...
Appeasement vs. Results Marketing
Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things done.Online marketing provides for its...
Do Not Track: Pro-Business or Anti-Business?
I'm breaking my promise that my next post would be about QR Code tracking and why they're so awesome for marketers, particularly marketers using print. Something appeared today I...
