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When does Content Marketing Storytelling Cross the Line into Lying?

Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren't true. Some are fiction; completely made up. They're...

Five New Facebook Holidays – Featuring Unblocking Day on April 16th

Now that snail mail is nearly dead and greeting cards have been replaced by snarky memes, our Holidays and communication traditions need to evolve. Here are a few ideas...
10 Different Types of Fake Facebook Accounts

10 Different Types of Fake Facebook Accounts

Fake Facebook Accounts are accounts people establish that aren't representative of them as a real person. Facebook intends for all of its users to practice some sincerity when identifying...

Free Marketing Advice

Free marketing advice will end up costing you in the long run. Be careful of trying to get something for nothing, especially from a marketer. I have people ask...

Something Fishy With Facebook Ads

NOTE: This is a post I wrote back in 2011, but one I hadn't published until now. Many ad features have changed on Facebook since I first wrote this,...

Facebook Home Page Tricks: Four Images Shown Together At Once

Facebook Home Page Tricks for Marketing Pros When you share multiple images in the same post at once, a cool Facebook home page trick occurs. They get shown as one...

Just Do It and the Marketing Ideas Will Bloom

Here's what you need to do if you feel stuck, like you're out of marketing ideas:Don't just sit there and think about it - start trying it, just write...

Marketing Science is the Most Engaging Science

I'll go out on a limb and make the statement:Marketing is the most engaging science.Your lab is the market. Your reagents are people and promotion. The reaction you're trying...

What the Google Keyword Tool Going Away Means for SEO Pros

I logged into the Google Keyword Tool this morning to get the search volumes for specific keywords I'm evaluating as part of an SEO analysis project. I received a...

Leverage NSA Secrets for Profit & Pay Off National Debt in Months

At the risk of losing some fans and getting on the NSA's radar, I can't help but share this idea I had for solving the Nation's debt crisis and...