Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective

 Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and the RSS phenomenon so effective?What...

Thinking about Minecraft

  A true viral phenomenonEveryone dreams of their promotions "going viral", but most intended to don't. Why? When a promotion goes viral it shows ROI orders of magnitude greater than those...

Where Viral Falls Short

Something is viral when it numbers increase rapidly using its audience to propagate itself. The Wikipedia definition is a little more elaborate. I myself am experiencing another definition, the...

Magic Dollars

Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In both there’s a lot of...

Appeasement vs. Results Marketing

Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things done.Online marketing provides for its...

Everybody’s got an opinion on marketing. Here’s my marketing opinion.

Many marketing pros like to share their marketing opinion. Here you'll hear mine. There's lots of advice floating around on the web about how to increase the impact of...