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Three tools you’ll have to pry from my cold dead fingers

I've been enamored by a new product that I first learned about from Jeff Bullas' Blog. That tool is called MarketMeSuite. If use Twitter...

How The Trump Campaign Strategy Killed Ads

I'm going to tell you what was most significant about this election: how well the Trump Campaign Strategy did relative to the amount of...

WordPress is so easy. That’s why we use it.

 If I had to point to one thing that's the epitome of "Web 2.0" it's WordPress. No other tool makes it as easy for...
Applying for a position? Here's a critical tip.

Applying for a Position or Reaching Out to be a Vendor?

I've observed something I can't label as anything other than disappointing and genuinely confusing.  I've had many applicants apply for "Social Media Marketer." I've...

The Unexpected BANG at the End of Your Online Ad Bucks: Where Residual Clicks...

  My last post introduced the concept of what we at Massive Impressions have termed "Residual Clicks". It's a phenomenon we noticed after doing lead...

Recommendation for Facebook Group Admin: Refuse to Tolerate Blockers & Hate Speech!

I am writing this post because I have a recommendation for Facebook Group Admin regarding how blocking and blockers should be handled so that...
appeasement marketing

Appeasement vs. Results Marketing

Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things...

How many Facebook Profiles are really fake?

Here's an interesting article that appeared on CNN.com about fake Facebook Profiles:http://i2.cdn.turner.com/cnn/dam/assets/120516043821-facebook-reflect-02-t1-main.jpgThere's not much more about it on Mashable, but it's interesting to hear...
marketing dowsing

Dowsing and Marketing Sincerity

Let's talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser....

Untrusted? Get Ugly with your E-mail Designs.

Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks...