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appeasement marketing

Appeasement vs. Results Marketing

Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things done.Online marketing provides for its...

Why make a Google+ Page and a Goo.gl shortened URL pointing to it?

Besides putting a +1 Button on your site, setting up a Google+ Page for both yourself and your business is also a REALLY, REALLY GOOD IDEA.

Five New Facebook Holidays – Featuring Unblocking Day on April 16th

Now that snail mail is nearly dead and greeting cards have been replaced by snarky memes, our Holidays and communication traditions need to evolve. Here are a few ideas...

How many Facebook Profiles are really fake?

Here's an interesting article that appeared on CNN.com about fake Facebook Profiles:http://i2.cdn.turner.com/cnn/dam/assets/120516043821-facebook-reflect-02-t1-main.jpgThere's not much more about it on Mashable, but it's interesting to hear what the Mashable audience says.http://mashable.com/2012/08/02/fake-facebook-accounts/In...

Don’t grasp at straws in your quest for viral

Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but only end up grasping at...
Facebook Community Standards Committee Meme

Facebook Jail: The Scam to Drive Up the User Count

Lots of people I know, including me, are in Facebook Jail right now. Some folks I know, real people who were loyal and avid Facebook users, are getting their...
spiders are cool

Live Alongside Spiders because Spiders Are Cool

Spiders get the bugs that bite us but that we can't see. Spiders are cool. Spiders are just another part of the bigger network of life that emerges, that...

How New Media Made Old Media Kill Itself (and Made Trump Win)

Differences in the candidates didn't determine the winner of the 2016 Election.Instead, what you're doing right now did.The Growth of New Media Determined the Election of 2016 Changing media determined...

SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign

  The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida. We work very closely with...
Science and Art are Opposites

Science and Art are Opposites but Equally Essential

Art is the opposite of science. Science is about knowing the actual state of the world, making order out of the phenomenon around us. Art is the opposite. It’s...