Untrusting Your Intuition: Trying Something You’ve Doubted

You've heard the axioms: Don't knock it until you've tried it. and How would you know if you haven't tried it. How do you expect to get results if you're only going to...

Heroku: the Facebook App Developer’s Big Boon

A few months ago, at the ExactTarget Connections Event, in September, I heard that Facebook was going to make building Facebook Applications easier and more accessible to "the average...

WordPress is so easy. That’s why we use it.

 If I had to point to one thing that's the epitome of "Web 2.0" it's WordPress. No other tool makes it as easy for ordinary business people to publish...

George Carlin on Advertising and Marketing: A Classic Routine

A funny standup routine from George Carlin about Advertising and Marketing

Robots, Shills, Payola, Fake Followers and Likes in Social Media’s Wild West

The Broadcaster's Role Changes Long before there was anything called Social Media, media would pour in one direction only - from the broadcaster to the listeners. There were a few...

Bad Ads – Where Images and Copy in Ads Don’t Always Match

  This Facebook ad is almost forgivable. It's image states "LEARN WEB CODE" but then the intro copy asks "Are you a Webmaster?". What kind of webmaster doesn't know "web...

Don’t Confuse Tagging with Tracking in “Do Not Track”

  A few blog posts ago I wrote about the Do Not Track movement – I haven’t gotten any comments yet on that post outside of RL Twitter some friends...

How Tagging QR Codes Means the Rebirth of Print

  Has Print Really Died? A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they started doing more of it...

SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign

  The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida. We work very closely with...

Do Not Track: Pro-Business or Anti-Business?

  I'm breaking my promise that my next post would be about QR Code tracking and why they're so awesome for marketers, particularly marketers using print. Something appeared today I...