Untrusted? Get Ugly with your E-mail Designs.

Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks ugly before it's images are...

Habituating the List – Why your boring posts are killing you.

The other day, someone I remember doing some web form/CGI programming for back in the mid-nineties, Jake Steingart, friended me on facebook. I hadn't spoken to him in many...

The Stop Retweeting Poster Girl 2011

Who didn't relate to the little flower girl on the balcony at the Royal Wedding 2011? It was too easy to project yourself into her shoes, and sympathize with what she was feeling in our own personal ways.

Don’t grasp at straws in your quest for viral

Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but only end up grasping at...

Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective

  Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and the RSS phenomenon so effective? What...

Thinking about Minecraft

    A true viral phenomenon Everyone dreams of their promotions "going viral", but most intended to don't. Why? When a promotion goes viral it shows ROI orders of magnitude greater than those...

Where Viral Falls Short

Something is viral when it numbers increase rapidly using its audience to propagate itself. The Wikipedia definition is a little more elaborate. I myself am experiencing another definition, the...

Magic Dollars

Stage magic and marketing are very similar. In both you’ve got an audience and your goal is to get them to believe something. In both there’s a lot of...

Appeasement vs. Results Marketing

Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things done. Online marketing provides for its...

Everybody’s got an opinion on marketing. Here’s my marketing opinion.

Many marketing pros like to share their marketing opinion. Here you'll hear mine. There's lots of advice floating around on the web about how to increase the impact of...