Sad QR Code Failures & Tactics that DO Work

  Is there a wrong way to use QR codes? You bet. The majority of QR codes I've seen printed on products and in magazines aren't going to work for a...

Panhandler Whispers My Click

 Upon exiting the highway, a local panhandler had effectively drawn my attention. It ended up with me shelling out what small change I had within arm's reach in the...

The Unexpected BANG at the End of Your Online Ad Bucks: Where Residual Clicks...

  My last post introduced the concept of what we at Massive Impressions have termed "Residual Clicks". It's a phenomenon we noticed after doing lead gen advertising and charting the...

Residual Clicks: Clicks Past the Run Date

  Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic even after the ad goes...

Stop Them From Stealing Your Secrets: Facebook Apps

  You'd think that the nitty gritty details of your facebook life are exposed to your friends and your friends alone. NOT!Facebook Apps have access to your secrets!  Do you...

Programming Facebook Apps

  I had a few complaints that I wasn't posting anything new and useful lately. It's true. I could blame it on the fact that I had been on a...

Untrusted? Get Ugly with your E-mail Designs.

Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks ugly before it's images are...

Habituating the List – Why your boring posts are killing you.

The other day, someone I remember doing some web form/CGI programming for back in the mid-nineties, Jake Steingart, friended me on facebook. I hadn't spoken to him in many...

Don’t grasp at straws in your quest for viral

Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but only end up grasping at...