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How Tagging QR Codes Means the Rebirth of Print

  Has Print Really Died? A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they...

SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign

  The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida....

Do Not Track: Pro-Business or Anti-Business?

  I'm breaking my promise that my next post would be about QR Code tracking and why they're so awesome for marketers, particularly marketers using...

Sad QR Code Failures & Tactics that DO Work

  Is there a wrong way to use QR codes? You bet. The majority of QR codes I've seen printed on products and in magazines aren't...

Panhandler Whispers My Click

 Upon exiting the highway, a local panhandler had effectively drawn my attention. It ended up with me shelling out what small change I had...

The Unexpected BANG at the End of Your Online Ad Bucks: Where Residual Clicks...

  My last post introduced the concept of what we at Massive Impressions have termed "Residual Clicks". It's a phenomenon we noticed after doing lead...

Residual Clicks: Clicks Past the Run Date

  Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic...

Stop Them From Stealing Your Secrets: Facebook Apps

  You'd think that the nitty gritty details of your facebook life are exposed to your friends and your friends alone. NOT!Facebook Apps have access...

Programming Facebook Apps

  I had a few complaints that I wasn't posting anything new and useful lately. It's true. I could blame it on the fact that...

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