How Tagging QR Codes Means the Rebirth of Print
Has Print Really Died?
A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they started doing more of it...
SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign
The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida. We work very closely with...
Do Not Track: Pro-Business or Anti-Business?
I'm breaking my promise that my next post would be about QR Code tracking and why they're so awesome for marketers, particularly marketers using print. Something appeared today I...
Sad QR Code Failures & Tactics that DO Work
Is there a wrong way to use QR codes?
You bet. The majority of QR codes I've seen printed on products and in magazines aren't going to work for a...
Panhandler Whispers My Click
Upon exiting the highway, a local panhandler had effectively drawn my attention. It ended up with me shelling out what small change I had within arm's reach in the...
The Unexpected BANG at the End of Your Online Ad Bucks: Where Residual Clicks...
My last post introduced the concept of what we at Massive Impressions have termed "Residual Clicks". It's a phenomenon we noticed after doing lead gen advertising and charting the...
Residual Clicks: Clicks Past the Run Date
Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic even after the ad goes...
Stop Them From Stealing Your Secrets: Facebook Apps
You'd think that the nitty gritty details of your facebook life are exposed to your friends and your friends alone. NOT!Facebook Apps have access to your secrets! Do you...
Programming Facebook Apps
I had a few complaints that I wasn't posting anything new and useful lately. It's true. I could blame it on the fact that I had been on a...
Online Marketing 101 Required Viewing: “The First Follower”
I love this video. Thanks Derek Sivers.
