How Tagging QR Codes Means the Rebirth of Print
Has Print Really Died?
A few years ago advertisers moving towards digital lamented, “Print is dead.” People didn’t stop reading – it’s just that they...
SFN Group Wins ExactTarget’s Connections 2011 Best Mobile Campaign
The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida....
Do Not Track: Pro-Business or Anti-Business?
I'm breaking my promise that my next post would be about QR Code tracking and why they're so awesome for marketers, particularly marketers using...
Sad QR Code Failures & Tactics that DO Work
Is there a wrong way to use QR codes?
You bet. The majority of QR codes I've seen printed on products and in magazines aren't...
Panhandler Whispers My Click
Upon exiting the highway, a local panhandler had effectively drawn my attention. It ended up with me shelling out what small change I had...
The Unexpected BANG at the End of Your Online Ad Bucks: Where Residual Clicks...
My last post introduced the concept of what we at Massive Impressions have termed "Residual Clicks". It's a phenomenon we noticed after doing lead...
Residual Clicks: Clicks Past the Run Date
Sometimes you get a little more out of an online ad buy than you paid for. There can often be a trickle of traffic...
Stop Them From Stealing Your Secrets: Facebook Apps
You'd think that the nitty gritty details of your facebook life are exposed to your friends and your friends alone. NOT!Facebook Apps have access...
Programming Facebook Apps
I had a few complaints that I wasn't posting anything new and useful lately. It's true. I could blame it on the fact that...
Online Marketing 101 Required Viewing: “The First Follower”
I love this video. Thanks Derek Sivers.
